services

THENO Design creates unique solutions for our clients using an array of design practices, fine-tuned for each specific product or application. As represented by our list of clients, these practices have produced extremely successful customized products for Motocross and Mountain Bike outerwear and lifestyle apparel, as well as, catalogues, bags, packaging, brand identity, and photography. Our core capabilities are:

+ Technical Product Design
+ Soft Good Design Sport and Performance
+ Creative Direction
+ Branding Strategy and Product Language
+ Brand Look & Feel & Visual Language
+ Brand Identity, Logo & Icon Creation & Usage Guidelines
+ Product Branding
+ Graphic Design
+ Packaging Design
+ Color Theory
+ Consumer Catalog & Dealer Lineguide Design
+ Web Solutions

THENO Design understands that in order to produce the best design one must comprehensively understand the brand. With this in mind. we focus on a six phase process to deliver unequaled creativity that visually and functionally exhibits the true fiber of a client’s brand. This process ensures our goal to provide a collaborative client partnership from ideation to completion.

1 . IDENTIFYING THE MARKET/ PRESENTING RESEARCH
Our design starts with an interactive process to understand a client’s target audience, goals, and vision. This provides a springboard for innovative solutions which are presented to clients via visual concept boards.

2 . PRODUCT THRU PROCESS
Blending client brand vision with contemporary cultural and visual trends, THENO Design explores colors, silhouettes, materials, and graphical elements to bring the product to life.

3 . DESIGNING
Following the concept boards, initial designs are developed for client review. This phase continues through edit, redesign, and review stages to ensure creative and consistent form, function and aesthetic representation is achieved.

4 . DEVELOPMENT
Once the product has undergone its final design, THENO Design uses a hands-on approach to produce product prototypes that meet all specifications. An eye toward detail optimizes our efficient workflow to transform initial design into final product.

5 . CONSULTATION
Once the prototype is finalized, THENO Design remains devoted to the product’s success, working in partnership with the client and supplier to ensure overall satisfaction.

6 . GRAPHICS AND MARKETING
THENO Design’s commitment to seeing each product through to final sale is accentuated with collateral Visual Communication, Marketing, and Advertising materials to drive consumer interest–including packaging, hand tags, catalogues, sales tools, and retail graphics.

THENO Design is passionate about fueling client success stories. We’ve successfully launched products for industry market-leaders. We’ve developed strong brand identity solutions for startups through logo creation, packaging, and collateral materials. We’ve boosted revenue streams for companies in search of brand expansion and additional exposure. No matter the market, company size, project size, or industry, THENO Design can bring new, innovative products to consumers through an efficient, collaborative,
partnership-based effort to provide optimal results on any budget. We love our clients. We’d love to design your success story.

FOX RACING INC.
Product Designer 2004-2006

Product Design/ Apparel Design for the Motocross industry.  Projects include, pants, jackets, jerseys, gloves, casual apparel and accessories. From concept thru development to finsihed product. Designed for both mens and womens race apparel as well as outdoor apparel for free riding.

SLIPPERY WETSUITS/ THOR MOTOCROSS
Product Designer 2002-2004

Product Design/ Apparel Design in the watercraft market.  Projects included, wetsuits, flotation devices, gloves, footwear, casual apparel, and accessories. Raised sales by 15% from previous years sales with new designs. Worked with brand manager, sponsored riders to create one of the most successful lines in the brands history.

THOR MOTOCROSS/ SLIPPERY WETSUITS/ ICON MOTORSPORTS
Apparel/ Print Designer 2001-2004

Apparel design for casual lines of all brands, from cut and sew to bags and accessories. Responsible for all packaging and print materials related to products.